01Government
Digital campaign creative and video for Fawtara (فوترة), Jordan's national e-invoicing system, delivered with USAID support.
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Creative Design
Visual systems that make organizations recognizable.
Creative direction that runs from brand strategy through to how that brand actually shows up — on screen, in print, and across a campaign.
Branding
Brand naming, brand story and visual identity — typography, logo, color and imagery — built on a clear brand strategy that ties history, positioning and audience into one coherent system.
Experience
Brand experience is the feeling someone walks away with after interacting with an organization. We map that customer journey and design the interactions that shape it deliberately, then hand over the playbooks that keep it consistent.
Activation
A brand only earns its keep once it's out in the world — through integrated marketing strategy, advertising, portal design and digital marketing built for both B2B and B2C audiences.
What this covers
- Brand identity & naming
- Brand strategy
- Customer journey mapping
- Experience design
- Advertising & campaign design
- Digital & portal design
Projects
Work drawn from Creative Design.
01
06NGOs / International Organizations
Report cover design for UNRWA.
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12Elmam Systems
A full brand identity system — business card, stationery, ring binders, ID card, tissue box, calendar and pencil — applied across a real print collateral set.
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13NGOs / International Organizations
Report and guide design across multiple NRC publications — legal identity access, children's rights, employment and institutionalization toolkits, a grant allocation manual for Nabni (NRC's grant facility) — plus motion graphics for NRC's Lebanon and Syria programs.
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14NGOs / International Organizations
Infographics, motion graphics and video production for USAID's Public Financial Management and Administration (PFMA) program in Jordan — General Budget Department, Department of Lands and Surveys and a leadership training program, alongside water, sanitation and health-sector infographics.
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15Government
Social media campaign creative alongside motion graphics and video production for Jordan Customs, including a passenger customs-declaration explainer for arrivals at Queen Alia International Airport.
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16NGOs / International Organizations
Social media creative for a WHO Antimicrobial Resistance (AMR) awareness campaign.
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17Higher Education
Brochure design and digital campaign creative for German Jordanian University.
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18Enterprise
Company profile design for Omicron Solutions.
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19Enterprise
Flyer and print collateral for GCE.
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20Elmam Systems
Print flyer from the Haretna brand identity system.
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26Enterprise
Company profile brochure design for PACT, a water treatment and desalination engineering company — filtration, wastewater treatment and reverse-osmosis desalination systems.
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27Enterprise
Company profile brochure design for Platform Solutions — conferencing systems, discussion and interpretation systems, and IP telephony and call-center solutions.
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28Elmam Systems
A collection of motion graphics and animation pieces produced by Elmam.
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32Private Sector
Parenting and product portal design for Fine Baby, covering the newborn stage-by-stage guide, a pregnancy due-date calculator and the product range by age group.
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